Hardee's® Becomes Official UNC Athletics Sponsor

Hardee’s is an official sponsor of the 2008-2009 University of North Carolina athletics program. The sponsorship features the Hardee’s brand on video boards in both the Dean E. Smith Center and Kenan Stadium and will also provide opportunities for food and premium giveaways to students and fans.

As part of this partnership, for every 3-point shot made by a UNC men’s or women’s basketball player during the 2008-2009 Tar Heel basketball season, Hardee’s will make a $25 contribution to the UNC Lineberger Comprehensive Cancer Center.

“We are thrilled to be supporting UNC for their upcoming athletic season,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee’s franchisee in North Carolina as well as the U.S. “Hardee’s was born right here in North Carolina so it was a natural fit for us to commit and support the Tar Heel athletics program.”

“We are excited to have Hardee’s as a sponsor of UNC Athletics.” said Rick Steinbacher, associate athletic director for marketing at UNC. “We appreciate Hardee’s support of our athletic programs; their interest is enhancing the students’ experience at our games, and their support of the UNC Lineberger Comprehensive Cancer Center.”

Check out 3-point shot stats for this season at http://tarheelblue.cstv.com/.